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EUROVIZIJA.LT
Project type
Campaign
What does it mean to rebrand the biggest music competition in Lithuania? It was a challenge, but boy, did we do it. We transformed the national selection for Eurovision into EUROVIZIJA.LT.
The rebrand was built on a simple idea: EUROVIZIJA.LT is a sport. We all turn into "crazy fans," our hearts race just as they do during a match, and people are just as passionate about EUROVIZIJA.LT as they are about their favorite basketball team.
With this rebrand, we launched a tradition of audience participation projects where the public could support Lithuania’s national selection by singing, dancing, and showing their passion in many different ways.
Roll the credits:
Mantas Velykis | Creative direction, copywriting
Sons & Daugters | Rebrand design, image campaign
