LRT EPIKA

Developing a new brand is no easy task. I had the pleasure of not only creating the positioning and communication strategy for a new streaming platform but also overseeing the entire branding and launch campaign. Ensuring brand consistency across all channels was key to its success. This became one of the most successful product launches in LRT history and continues to show consistent growth to this day.

Roll the credits:
Mantas Velykis | Creative strategy and direction, copywriting
Mindaugas Nastaravičius | Copywriting